Search Engine Optimization in 3 Easy? Steps

Submitted by maisha on Tue, 03/31/2009 - 04:32

So let's jump into our primer with a deeper dive into SEO.

You may be surprised to discover that Search Engine Optimization is essentially comprised of only 3 things:

  1. Your Keyword List – the list of phrases you'd like to be found under
     
  2. Your Keyword Density – maximizing how often and where your keywords appear on your Web site
     
  3. Your Incoming Links – getting other Web sites to link to your site
     

That doesn't sound so hard right?

Well theoretically it isn't. But what makes SEO difficult for most small businesses is what my friend calls "the blind spots" – those major roadblocks you suddenly hit but never even saw coming.

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