10 Tips to Avoid the Biggest SEO Mistake

Submitted by maisha on Wed, 04/15/2009 - 07:55

I started this Search Engine Marketing Series with a definition of the two SEM areas – Search Engine Advertising and Search Engine Optimization. Last week we focused on SEO with SEO My Web Site in 3 Easy? Steps. We discussed the three elements of SEO and what I call their "blind spots".

As we learned last week, the first of those 3 elements is your keyword list. Your keyword list is critical because it is these keywords that will be used for optimizing your your HTML code & programming and building your incoming links. When you start doing SEA you'll find that your keywords are critical there too.

So what are keywords?

Keywords are the word or phrase that someone types into a search engine to find something they are looking for – like "buttermilk pancakes" or "cannon digital camera".

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