Keyword Density: The 9 Places to Put Your Keywords for SEO Power
Submitted by maisha on Sat, 05/02/2009 - 01:10
Last time we covered how to create your keyword list - the foundation of all of your other SEO and SEM efforts.
Now let's talk about what to do once those keywords are selected – step #2 is building keyword density.
According to Wikipedia, the definition of keyword density is: "the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase."
Basically - on a given page, what percentage of all the text is used by a specific keyword phrase? So for example, if a page has 100 words, and your keyword phrase is used 5 times, that keyword's density is 5% for that page.
The part that small business owners sometimes don't know is when we say "text" that doesn't only mean the readable text on the page. It also includes text that is found in your HTML code.
In a shout out to readers Sherri and James R. who appreciate the practical and tactical, (thanks for your comments! How am I doing?), here is a very specific rundown of what elements of your HTML code are recognized by search engines.
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