PrincetonEN Conference May 28th - Press Panel: How To Land Your Story In Print

One of the most powerful assets for start-ups is media exposure – which can not only generate the much-needed market awareness that a young company seeks, but can also provide a boost to its credibility and pursuit of other business initiatives.

 

However, getting that media coverage is the trick. While PR is often more art than science – since you are at the mercy of publishing timelines, news cycles, and other elements beyond your control – there are definitely some best practices to follow. And you can increase your success rate even more if you tailor your pitching to the specific media outlets – and press contacts – who you are targeting.

 

With representatives from various media segments, this press panel will provide some perspective on who you are actually pitching. They’ll share what protocols are best to follow when pitching their media outlets, and what types of storylines they find most compelling.

 

When you leave, you’ll have all of the tools to be a PR superstar – and land some of the much coveted press coverage that will secure that next round of funding, spark the interest of a profitable partner, or help land that next big client.

 

Kevin McLaughlin ‘97

Principal, Resound Marketing

 

Co-Founder and Principal of Resound Marketing, Kevin draws from over 12 years of experience driving PR campaigns and creating engaging marketing programs for clients – which range from innovative startups to established public companies. As an expert resource, Kevin has been quoted on marketing strategies and best practices by The Associated Press, ABC News, CNN, U.S. News & World Report, Entrepreneur, PR News, Start-Up Nation, and other national media.

 

 

April Joyner (Yale ’07)

Reporter, Inc.

Since 1979, Inc. magazine has been edited exclusively for CEOs of fast-growing private companies, and consistently delivers real solutions for today's innovative company builders. Reaching over 700,000 subscribers monthly, Inc. provides hands-on resources and market-tested strategies for managing people, finances, sales, marketing and technology. Among her editorial duties – spanning strategies for sales, marketing, and technologies – April Joyner writes for the “Elevator Pitch” column, which provides an overview of a growing business and invites investors to weigh-in with business advice and insight on fundability.

 

Maisha Walker ‘94

“The Internet Strategist” columnist, Inc.

President, Message Medium

 

Maisha Walker is an award-winning 13 year Internet industry veteran and the President of message medium, a New York firm that works exclusively with entrepreneurs and growing businesses to maximize their digital footprint and drive revenue and sales through Internet marketing.

 

Tony Hagen

Assignment Editor, The Times of Trenton

 

A 14-year veteran at The Times of Trenton, Tony is the Assignment Editor responsible for selecting the business stories that will be most compelling for the newspaper’s readership -- considering his daily publishing cycle and his regional audience – and assigning them to the appropriate reporters, editors, and freelance writers. The Times is a city/suburban newspaper with a daily circulation of 42,000.

 

João-Pierre S. Ruth

Business Writer, NJBiz

 

For over 13 years, João-Pierre S. Ruth writes about the wireless media, technology, retail, and marketing industries for NJBiz. He also manages the website and social media efforts for the state’s most popular business journal.