AmyGershkoff
About me
- Name/nickname:
- Amy Gershkoff
- Graduating Class:
- 2006
- Degree:
- Ph.D.
- Bio:
Amy Gershkoff holds a Ph.D. from Princeton University and is a founding partner of Changing Targets Media™. She most recently served as Vice President of Analytics at MSHC Partners, where she developed microtargeting strategies for political campaigns and advocacy organizations. Prior to joining MSHC Partners, she worked as a polling consultant, providing strategic advice to campaigns and advocacy groups, and taught at the Woodrow Wilson School at Princeton University.
Her articles have been published in numerous media outlets and academic journals, including the Washington Post, Christian Science Monitor, Perspectives on Politics, and Politics Magazine, and she has been a commentator on NPR and XM Radio. Gershkoff has been recognized as an "up and coming" leader in survey research by Public Opinion Pros, and was the recipient of the American Association of Public Opinion Research Seymour Sudman Award in 2005. Most recently, she was named a “Rising Star” for 2008 by Campaigns and Elections magazine.
About my work
- Company:
- Changing Targets Media, LLC
- Position/duties:
- Managing Partner
- Company URL:
- http://www.changingtargetsmedia.com
- About my company:
Changing Targets Media™ offers a micro-targeted approach to buying mass media. We take the same microtargeting strategies that have revolutionized voter contact and apply them to mass media, making your advertising buys more targeted, efficient, and effective. From targeting by geographical cable system to identifying the best programs, channels, and times to reach your targets, we can work with your media buyer to help you reach more targets at a lower cost.
History
- Member for:
- 2 years 40 weeks
- Blog:
- View recent blog entries
